The penetration of cable via providers such as Virgin Media is currently mainly restricted to urban areas. This is an unfortunate situation for rural communities because the cable companies provide BT’s only true competition in terms of superfast broadband delivery. True competition remains the catalyst for higher speeds, higher quality and often lowering cost to the consumer.
The service delivery medium is provided using a high quality cable connection from the user location – home or business, to the relevant cable company exchange location. In simple delivery terms this can be seen as being an equivalence of fibre delivery to the premises replacing any delivery through the traditional and out dated copper wire delivery that exists between the local switching exchange and the premises. Installing cable across the UK would likely attract the same if not more cost than that given for FTTH at between £50 and £80 billion.